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Why buy this course?

Learn at your pace, from any device, wherever you are.

  • Downloadable guides

    Download our customised guides to help you write report sections.

  • Pause and resume

    Finish the course at your own pace. Pick up seamlessly from where you left off.

  • Bonus material

    Access the course any time, from any device.

Preview the course

 

Course curriculum

  • 1

    Welcome

  • 2

    Preparing for success

    • Who, what and how?

    • Writing styles

    • Pyramid of Communication

    • Get in the zone
  • 3

    Clear writing

    • Simple language

    • Brevity

    • Averaging

    • Sentence structure

    • Smothered verbs
  • 4

    Persuasive writing

    • FAB writing

    • Persuasive headlines

    • Language of Leadership

    • Positive language

    • Bringing numbers to life
  • 5

    Professional writing

    • Grammar

    • Spelling

    • Layout

    • Tense

    • Voice
  • 6

    Report-writing

    • Introduction

    • Executive summaries

    • Analysis

    • Recommendations

    • Downloadable report template
  • 7

    Reviewing work

    • Review

    • Self-review

    • Peer review
  • 8

    Conclusion

    • Conclusion
  • 9

    Exit survey

    • Business Writing Survey

Clients include:

What do people think about us?

Worth their weight in gold

Kathleen Warden, SEC Glasgow

I rely on good communication daily in my work, and in my personal life. Pink Elephant Communications have helped me to become a more effective communicator. Their training is simple and effective and a day spent with the team is worth its weight in gold. They are so good, we worked with the team to train our international clients on effective communication and they all loved the workshop. The team is credible, skilled and professional. I use their training daily and it has become second nature.

Highly recommendable!

Juan Giron, Director of Global Comms, Amadeus

Having worked for two decades with Pink Elephant Communications, I can recommend them as great professionals in media training, presentation skills and messaging training. Their advice goes to the point and participants are eager to repeat the experience at some opportunity. My company, Amadeus, has trained many spokespersons with them and only if they follow this course are they allowed to speak on the company externally. Pink Elephant Communications are highly recommendable!

I will use their 'golden rules' in every communicative transaction I have

Nikki Milne

Having just completed a presentation skills day with Pink Elephant, I wanted to take a moment to thank them for such a valuable day and recommend them to anyone and everyone. We came to discuss board reporting but I know that I will use their 'golden rules' in every communicative transaction I have - emails, texts, conversations, and presentations. One of the best courses I have ever attended. Thank you again Bill and Colin.

Instructors

Managing Director

Andrew McFarlan

Andrew McFarlan became Managing Director of Pink Elephant Communications in 2016 after several years as a Director. Andrew has hosted well over 1000 courses on social media, media training, presentation skills, public speaking, and concise writing. Having gained a First Class Honours degree from the University of St Andrews, he’s worked in both business-to-business and business-to-customer sales and marketing organisations in London and Birmingham, Glasgow, and across Scotland. He has several years’ experience working closely with business owners, mentors and investors in Entrepreneurial Spark and the Saltire Foundation. Now Andrew's focus is on working with clients to help them use our experience in getting their message across in new ways. Andrew’s a keen sportsman - playing rugby, golf, and going to the gym. He volunteers with a Glasgow charity.

Senior Trainer

Colin Stone

Colin joined Pink Elephant Communications in Autumn 2018 after several years in broadcast journalism. Beginning his career as a freelance reporter with Real Radio, Colin went on to launch STV Glasgow in 2014 as one of the 'faces' of the new channel and its flagship programme, the Riverside Show. After close to 1,000 live television segments there, Colin jumped ship to STV News as a reporter and news anchor, often presenting the breakfast news for the whole of Scotland on channel 3. In mid-2017, he became Radio Clyde's Senior Reporter, covering the likes of the Beast from the East, the School of Art Mackintosh fire and the inaugural 2018 European Championships. Colin continues to work in the media - covering the 2019 UK General Election, presenting on The People's History Show on STV and lending his voice to television adverts. From presentation skills to media training, Colin is passionate about helping people properly navigate the challenging world of communication. Colin can be found screaming his lungs out as part of metalcore band No Mercy Tom, or practising his (admittedly poor) football, badminton and bouldering skills.