Course curriculum

  • 1

    Welcome

  • 2

    Preparing for success

    • Who, what and how?

    • Writing styles

    • Pyramid of Communication

    • Get in the zone
  • 3

    Clear writing

    • Simple language

    • Brevity

    • Averaging

    • Sentence structure

    • Smothered verbs
  • 4

    Persuasive writing

    • FAB writing

    • Persuasive headlines

    • Language of Leadership

    • Positive language

    • Bringing numbers to life
  • 5

    Professional writing

    • Grammar

    • Spelling

    • Layout

    • Tense

    • Voice
  • 6

    Report-writing

    • Introduction

    • Executive summaries

    • Analysis

    • Recommendations

    • Downloadable report template
  • 7

    Reviewing work

    • Review

    • Self-review

    • Peer review
  • 8

    Conclusion

    • Conclusion
  • 9

    Exit survey

    • Business Writing Survey